A question box on your own website. A customer asks; an AI answers from your documents only — and lays it out as a clean, branded page they keep and share. We call it a Brief. One is being written beside this headline right now.
Put a question to the demo desk —
Forty-eight silent seconds — the quickest way to see what a Brief actually is. Press play.
Every business runs the same press; no two papers read alike. Five specimen editions — a clinic, a property desk, a law firm, a bakery, a movement studio — each filed for a single customer who asked, and each set in its own stock, type and ink. Switch the masthead. All five are illustrative — made-up businesses shown to demonstrate the format, not real clients.
Want this exact page for your business — free?
Striking on the page. So why can't an ordinary website just do this? That's the next question.
Your customers stopped reading websites years ago. They ask questions — and most businesses answer them with a grey bubble that vanishes on refresh.
The usual answer Disposable
Do you do weekend appointments?
Yes! We offer weekend appointments. Please contact us for availability. Is there anything else I can help you with today?
What time do you open on Saturday?
Our opening hours can vary. For the most accurate information, please reach out to our friendly team during business hours!
Can I just walk in, or do I need to book?
Great question! I'd recommend contacting the clinic directly so we can best help with your booking. Is there anything else I can help you with today?
Closes the tab. Gone on refresh — nothing to keep, nothing to send.
The same answer, as a Brief Kept
eekend care runs every Saturday from 7.30am, with the first six slots held for walk-ins. Sunday is by arrangement for post-operative patients — call the desk before Friday close to hold a place.
Kept on your own page. Cites its sources. One link to send.
One of these evaporates. The other is a real page on your own domain — kept, clipped, and sent on with a single link. That is the difference.
A chat is a conversation that dies.
A Brief is a record.
We do everything. You hand us the documents you already have — and we build it, tune it to your voice, and put it live on your own domain. No new software for you to run, and nothing for your customers to install.
Service pages, FAQs, fee schedules, the PDFs already on your shelf — whatever your customers actually ask about. Email them across or point us at your site; there's nothing to format first. That's the only step that's yours.
On your brand, behind your rules, answering only from those documents — never inventing, always citing its source. The real work is the voice: a generic assistant and your Brief don't sound alike.
About two weeks from your documents landing with us. We handle the technical setup — usually one small change — and answers start publishing under your own address, as pages your customers keep and share.
Almost nothing for you to do, and exacting in what it will say — that is what done-for-you actually means.
The four we’re asked most — answered plainly, the way your own Brief would answer your customers.
PERTH, Western Australia — The Brief is built by two founders who believe the answer to “how do we explain what we do?” should never be a grey bubble — it should be something your customers want to read. We’re young, we’re local, and we build every Brief by hand: you’re not buying software off a shelf, you’re working directly with the two of us.
Ethan builds the product. He writes the AI that reads a business’s own documents and answers from them, and the pages it hands back to your customers. If something on your Brief looks wrong, it is his number you ring.
Tane runs the business and works with the people who use it. He sits down with each firm, learns how they actually answer their customers, and gets the Brief set up to sound like them. When you have a question about your account, he is the one you talk to.
No borrowed quotes — just what the two of us will personally stand behind, in writing.
Our promise to you
You’re talking to the two people who built it.
A founder replies the same day — Perth time. If something on your Brief ever looks wrong, it’s our number you ring, not a support queue.
Pick the edition that fits. No lock-in, cancel anytime — and if your first Brief isn’t right, we rebuild it free.
For a simpler or trades business — the essentials, answered in print. Capped and uncomplicated, with large, plain answers.
Get LiteThe full typeset edition on your own domain, done-for-you — the Brief most businesses run.
Get the BriefFor larger clients with bigger or multi-brand needs — built and priced around the engagement. We scope it with you.
Let’s talk →No lock-inCancel anytimeRebuild-free guaranteeContinued updatesDirect founder access
Founded and developed in good faith from Perth, Western Australia.
You've seen what it does. Whichever edition fits, the simplest way to start is the same: a founder personally builds you one real Brief from your own pages — free, no commitment.
Paste your website and one of the founders personally builds you a real Brief from your own pages — typeset, in your voice — and emails it back, usually the same day. Not a template: a real edition, made by hand.
Prefer to talk it through first, or after a bigger build? We're in Perth, and happy to.
Talk to us →