Get your Brief

Your website,answered.

We build your business a page that answers every customer’s question in your voice, with your photographs, and turns the serious ones into calls.

Scroll

A Brief starts as a door on your website.

This one is Alder & Coast’s. Keep scrolling to watch a customer open it.

02How it works

Watch a question become a page.

  1. A Brief sits on the business’s own website. Its door opens by answering the page’s biggest question by itself.
  2. A customer opens it and asks; the answer is written as the first column of their page.
  3. Every answer is written live: headline, words, then the photo, set in front of the reader.
  4. Every answer sets into their own edition, in the business’s own brand, written only from its website and documents.
03Not a chatbotThe same question, answered twice

A chatbot gives them a thread. A Brief gives them a page.

  1. 01The chatbot’s answerGreetings, emoji, a link and a follow-up. The fact is in there somewhere.
  2. 02Keep only the answerThe filler goes. What they asked, and what’s true, stays.
  3. 03Set it as a pageA headline, your photograph, and a booking they can touch.

A chatbot answers “When’s your next open morning?” with greetings, emoji, a link and follow-ups. A Brief keeps only the answer and sets it as a page: a headline, the question, the fact, a photograph and a booking widget.

04WidgetsA few of the shapes an answer takes

Not every answer is a paragraph.

Dates, prices and choices become widgets, in your colours, from your files.

Every business here is made up. In a real Brief, every figure comes from your files.

05On a phoneThe pocket edition

Built for the pocket.

On a phone, the next question waits under your thumb. Every answer is its own page.

  1. Ask.Type your own question. It heads a new page.
  2. Read.It’s written as you watch, with their own photograph.
  3. Tap.The next question lifts off and becomes its own page.
  4. Swipe.Every answer stays a page. Go back to any of them.
  5. Keep.The back cover keeps your edition, and takes your details.
9:41
AAhalcyoncoffee.com.au↻

The real Pocket edition, rendered frame by frame. Halcyon Coffee is made up.

06Your brandLearned from your own website
07The DeskFor you, not your customers

What they ask is what they want.

  1. 01Every question, keptIn your customers’ own words, most of them after you’ve closed.
  2. 02Sorted by what they wantGrouped, counted and compared with last week.
  3. 03What your site doesn’t sayThe questions it couldn’t answer, with an answer ready for you to approve.
  4. 04Who’s ready to talkThe people asking buyer’s questions, and exactly what they asked.
  5. 05Your monthly intelligence reportWhat your Brief noticed in the questions, designed in your own brand and sent to you.

An example of the Desk for a made-up agency. A week of 326 questions is sorted into topics: price guides 88, up 18 per cent; open homes 74; selling costs 52; rentals 41; and off-market 23, three times last week. “Do you sell off-market?” was asked 23 times and isn’t answered on the website, so the Desk drafts an answer to approve. Three people asking buyer’s questions are listed to call, with what each asked. Each month it is set as a business intelligence report in the agency’s own brand. It leads with something the Brief noticed, here that one in four readers who asked for a price guide went on to ask what their own home is worth, then shows the month’s 1,268 questions by topic, the 69 per cent that arrived after hours, the question the website doesn’t answer, and the eleven names in the register.

08In usePerth, Western Australia
09PricingFlat, in Australian dollars

One Brief. One price.

What does it cost?

A$390a month

To build and set it up
A$500, once
Billed per question
Never
Get your Brief Or buy it now

Free limited demo, built from your site.

Everything’s included

  • Your Brief, in your brand, on your site
  • Answers only from your own website and files
  • Phone and desktop editions
  • The Desk: every question, every lead
  • One line on your site, or we add it for you
  • Built and kept current by us

Live in about a fortnight

  1. Send your address
  2. We build it
  3. You approve it
  4. It goes live
10Who we arePerth, Western Australia

Two people build everything.

Ethan Buzza speaking at TEDx Kings ParkSpeaking at TEDx Kings Park
Co-founder · CEO & CTO

Ethan Buzza

Builds the engine that reads a business and answers in its voice. He started his first company, Droneify, as a teenager, turning real places into 3D models. Now studying AI and Finance at UWA as a Fogarty Scholar, and still can’t stand a chatbot.

LinkedIn
Tane Croon-Hargrave in PerthPerth, Western Australia
Co-founder · COO

Tane Croon-Hargrave

Runs delivery. He gathers your facts, reads every page before your customers do and walks you through it before it goes live. If your Brief ever says something your website can’t back up, he’s the one who catches it.

LinkedIn
11Your BriefMade from your own website

Your website is next.

Tell us where your business lives online. We’ll build its Brief from what you already publish and send you the link. Free, and no call needed.

Or write hello@ringlioai.com · call 0412 574 222

Your columnNo. 01