Asked often. Answered here.

A Brief is your business’s own AI, on your own website: it knows what your business knows, and answers every customer with a page in your brand.

A customer asks anything. The answer arrives as a page: a headline, a few sentences, one of your photographs and, where it helps, a widget such as a price guide, a timeline or the steps to book. It is written on the spot, from your own website and documents.

Ringlio is the software company that makes Briefs. It was founded in 2026 in Perth, Western Australia, by Ethan Buzza and Tane Croon-Hargrave. Briefs answer today on school, real estate, property and product company websites.

A chatbot gives your customer a thread of messages in a bubble in the corner of the screen. A Brief gives them a page: the answer first, then the photograph, figure or next step that goes with it, in your type and colours, and each new answer joins it.

A Brief also keeps working after the visit. It shows you every question your customers asked, including the ones your website couldn’t answer. See the two side by side.

The Ringlio Website Chatbot Test 2026 found that 62% of 71 Australian and New Zealand website chatbots gave at least one wrong answer on a point that changes a buying decision, when asked hard pre-purchase questions. Most answers were right: of 656, 61% were correct and 11% were wrong.

The questions were chosen to be hard, and Briefs have not been put through the same test. The method, the limits and the published figures.

Many already do. ChatGPT answers from what it can find about you online, plus the few details a business can now add to its own profile there. Much of what customers want to know was never published: next year’s fees, whether you deliver on a Sunday, how long an approval takes.

A Brief answers from what your business knows, on your own website, where the customer is already looking. And once an answer is written down on your site, AI search can cite it too.

Any business whose customers have questions before they buy, book or enrol: schools, real estate agencies, property developers, clinics, hospitality, trades and product companies. Briefs answer today on school, real estate, property and product websites.

Like a short article on your own site. Each answer has a headline, the question as it was asked, a few sentences of text, a photograph from your library and often a widget.

There are more than thirty kinds of widget, each drawn from your own facts: opening hours, price lists, numbered steps, dates ahead, a map with directions, a timeline.

Only from your own website and the documents you provide. That is the only material the AI is given. Where your website leaves something out, you fill it in, so your Brief knows what your business knows, not only what it has published.

When the answer isn’t on file, the Brief says so and offers to pass the question to your team. It does not guess.

It says the answer isn’t on file and offers to pass the question to a person. The visitor leaves an email address or a phone number, and you receive it with their question and a link to the page they were reading. You also see the question itself, so the gap can be filled for the next customer.

A Brief is given only your own material. Before it tells a visitor that something isn’t on file, it searches your documents a second time, more widely. On a property listing, a price, a percentage or a room count is printed only if it is in that property’s documents.

Every Brief is tested against real customer questions and approved by you before it goes live. No AI is perfect, so when a Brief isn’t sure, it says so and offers a person.

Claude, made by Anthropic, composes each answer from the passages found in your documents. Your content and your customers’ questions are not used to train AI models. The full list of providers is on Where your data lives.

When something changes, such as a price, a date or a policy, send the change and your Brief is updated. Our aim is the same day.

It can. AI search can only cite what is written down, and the facts customers want most are often known only to you. A Brief finds those gaps from real questions. When you answer one, the answer can be published as a page on your own website, where ChatGPT, Claude and Google can read it.

It is part of every Brief. How it works.

Yes, if you can. In November 2026 OpenAI opened Business Hub, in beta, where a business claims its profile in ChatGPT and keeps a few details current: its website, a description, a category and its delivery and returns policies. For now, local stores and restaurants can claim only an existing United States listing.

A profile holds what you tell it. It doesn’t show you which facts are missing, and OpenAI doesn’t pass on the questions people ask. A Brief finds those gaps from the questions asked on your own website, and your answers can be published there, where every AI can read them. What a ChatGPT profile does and doesn’t do.

Those tools track a list of prompts and report where you appear. A Brief starts from the questions your own customers ask on your own website, and adds the answers that were missing. One measures the gap. The other fills it.

Send us your web address. Your Brief is built from what you already publish, you fill in what your website leaves out, and you approve it before it goes live.

It goes onto your site with one line of code, which works on WordPress, Squarespace, Webflow, Wix, Shopify or a custom build. Most Briefs are live in about a fortnight.

Your web address is enough to start. For the full Brief: the documents your customers ask about (price lists, guides, policies), ten to twenty photographs, and answers to the questions your website doesn’t cover.

About a fortnight from your first message to going live.

Yes. A Brief has its own phone edition: one answer to a page, the next questions under each answer, and a swipe to move between pages.

Any site that takes a script tag, which includes self-hosted WordPress, WordPress.com on a paid plan, Squarespace plans with code injection, Wix, Webflow and Shopify. It can also be added through Google Tag Manager. Platform notes are in the guide.

Every question your visitors ask, in their own words, with the time it was asked. Each month an intelligence report sets out what people asked, which topics are rising and what your website doesn’t yet answer.

When a visitor is ready to talk, they leave an email address or a phone number. It reaches the right person on your team with their question and a link to everything they read, so the first call starts where the customer already is.

A$390 a month, plus A$500 once to build and set it up. There is no charge per question, and the contract is month to month.

It is month to month. You can cancel at any time, effective at the end of the month you’ve paid for.

Yes. Send us your web address and a limited demo is built from your site, free, and emailed to you. No call needed.

Your Brief’s data is stored in Australia, on infrastructure in Sydney: your documents, your customers’ questions and the answers. To compose an answer, the relevant passage is sent to our AI providers in the United States for processing. Where your data lives names every provider.

No. Ringlio does not train AI models on your content or your customers’ questions, and its AI provider doesn’t either.

No. A visitor asks and reads without an account. Their page is kept for 30 days so they can come back to it, and contact details are collected only when they choose to leave them.