“Can AI answer buyers and sellers on our agency’s website?”
Every seller, buyer and tenant, answered before they call.
Briefs gives a real estate agency its own AI, on its own website. Someone asks what it costs to sell, how an appraisal works or whether you manage their suburb, and gets a page back: written from what your agency knows, in your brand, with the serious enquiries sent to the right agent. It answers on agency and developer websites in Australia today.
01Three kinds of visitor, one website
- Sellers
What are the steps to selling? What do you charge? How long does a campaign run? They are choosing an agent, and yours is not the only website they are reading.
- Buyers
When is it open? What are the outgoings? Is the price guide firm? They want a fact now, and your agent wants to know who asked.
- Landlords and tenants
Do you manage in my suburb? How much is the bond? When is rent due? The answers are in your management guide, on a page nobody finds.
02The agency’s Brief
One Brief for the whole agency, on every page of your website.
An agency has four ways to put AI on its website: a chatbot widget, AI site search, building its own, or its own AI answering with pages. The guide compares all four, with prices. This page is about the fourth.
- The steps to selling, in order
Your process drawn as stages, from the appraisal to settlement.
- Is my suburb covered?
A visitor types a suburb and sees whether your property managers work there.
- Bond and rent, worked out
The bond and the rent, at a weekly figure the visitor slides to.
- It knows what your agency knows
Your selling guide, your fee schedule if you publish one, your management guide and your team pages, plus the answers your agents give to the questions none of those cover.
- The serious ones turn into calls
When a visitor is ready to talk, their details reach the agent you choose, with everything that person read.
03A Brief for each listing
Every property page can carry its own Brief, written from that property’s documents.
A buyer can ask about the strata levies, the land size or the next open home and get the answer from that property’s documents and its listing. A price, a percentage, or a count of bedrooms, bathrooms or car spaces is printed only if it is in writing.
When a buyer asks something the documents don’t cover, the question goes to the listing agent the next morning. The agent answers once, and every buyer who asked is told.
Listing Briefs are quoted for each agency. Ask us about yours.
04What the agency gets back
Every question, in the visitor’s own words, with the time it was asked.
Each month an intelligence report sets out what sellers, buyers and tenants asked, which topics are rising and what your website doesn’t yet answer. When you answer one of those gaps, it can be published as a page on your own website, where ChatGPT, Claude and Google can read it.
05On agency and developer websites now
Caporn Young, real estate agents and property managers in Fremantle, Western Australia, has had a Brief on its website since September 2026.
It answers for the agency as a whole, and its listings carry their own. Locus Property’s Brief answers on the website of Monument East, its development in Fremantle.
06What it will and won’t say
A Brief gives information from your documents. It doesn’t give advice, and it doesn’t value a property.
The only material the AI is given is what your agency provides. When an answer isn’t on file, the Brief says so and offers to pass the question to your team. On a listing, the figures have to be in writing, and you approve every Brief before it goes live.
07Questions agencies ask us
Where do the answers come from?
Only from your own website and the documents you provide. That is the only material the AI is given. Where your website leaves something out, you fill it in, so your Brief knows what your business knows, not only what it has published.
When the answer isn’t on file, the Brief says so and offers to pass the question to your team. It does not guess.
How do you keep it accurate?
A Brief is given only your own material. Before it tells a visitor that something isn’t on file, it searches your documents a second time, more widely. On a property listing, a price, a percentage or a room count is printed only if it is in that property’s documents.
Every Brief is tested against real customer questions and approved by you before it goes live. No AI is perfect, so when a Brief isn’t sure, it says so and offers a person.
How do enquiries reach us?
When a visitor is ready to talk, they leave an email address or a phone number. It reaches the right person on your team with their question and a link to everything they read, so the first call starts where the customer already is.
How do I put AI on my website with Briefs?
Send us your web address. Your Brief is built from what you already publish, you fill in what your website leaves out, and you approve it before it goes live.
It goes onto your site with one line of code, which works on WordPress, Squarespace, Webflow, Wix, Shopify or a custom build. Most Briefs are live in about a fortnight.
What does it cost?
A$390 a month, plus A$500 once to build and set it up. There is no charge per question, and the contract is month to month.